Special reports are one of the quickest and easiest ways to
attract local prospects online and become an industry expert. Here are
several insider secrets on how to write and use your special reports to
get more customers.
First, don't over-think the writing process -
just provide useful ideas about your product or service as if you were
talking to a customer face-to-face. Ask yourself, "What information
would my ideal prospect find helpful when considering my
product/service?"
For example, let's say you sell office
furniture. You...
