Australia Looks Forward to the Asian Century

The long-awaited Australia in the Asian Century White Paper was published by the Australian Government last month with a goal to define and drive prosperity and population growth in partnership with surrounding Asian countries. A number of factors are driving Australia's alignment with Asia. Besides the obvious geographical proximity, Asia is set to become the world's largest producer and consumer of goods and services. With a growing middle class which will soon be the largest in the world, Asia will continue to require the natural resources...

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Getting Back to Basics With Offline Networking

In many ways, the Internet is the networking arena for the 21st century. From websites to social media, email marketing and pay per click, it seems the place for marketing is on the net. At the heart of the online campaign is the simple tweet or email. But if companies think they can get away with just networking online they are making quite a drastic mistake. For many businesses they are seduced by the web and placed in a false sense of security. Without a powerful offline networking approach - campaigns are likely to just collapse. I think...

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Standing Out in Today's Online Media World

Evolving technology is radically changing the way goods and services are sold. As a result, market and buyer preferences are changing how we communicate and gather information. In order to continue to grow, companies and organizations must leverage and embrace technology. Here are some effective marketing strategies to leverage your company in today's digital world. Search engine marketing When a person searches for a product or service that you provide, you want your website site to be at the top of the search pages. This can be achieved...

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