Tuesday, June 19, 2012

5 Tips For An Effective Email Marketing Campaign

Today where almost everyone is online, more and more business owners are switching from traditional mediums of business advertising to online means. From managing a website, to SEO and social networking, email marketing is one of the best ways to introduce your products and services to the online world.
A well planned email marketing campaign can largely affect your business' visibility and global recognition. And by following the right email marketing procedures, you can start seeing the results once your target costumers receive your emails. Email marketing also allows you to adapt to a constantly changing business world which makes the competition for a wider client base more cut-throat than ever before.
If you want to get the most out of your online presence, you should invest more time and energy on making sure that you get your email marketing strategy right.
1. Make sure to put obvious links on your email. Remember that the main purpose of email marketing is to drive traffic into your website. In order to achieve this, you need to include a lot of working links in your email and make sure that they actually look like links. You can also use a strong call to action to help attract your users to click on the links.
2. Tell your subscribers of what to expect. It is important to let your readers know what you plan on giving them and how often. You need to provide enough information on your subscription form so they can properly decide whether they want to be on your mailing list or not.
3. Don't forget to send a welcome email. It's advisable to remind your readers why they are receiving an email from your company and take this opportunity to thank them for their loyalty. You also need to reassure them that they can expect a lot of great things from their subscription. You can start by giving away a special offer or an exclusive content for new subscribers.
4. Make sure to include an easy to unsubscribe option in your email. Assuring your readers that they can unsubscribe from your emails or newsletters anytime they want is a good thing. You need to incorporate easy-to-find links that will allow them to unsubscribe with minimal effort.
Otherwise, when people get frustrated while figuring out how to remove their email addresses from your list it is likely that your email will be flagged as spam. This will affect your reputation and your future emails will end up in the junk folder instead of in the inbox of your potential clients.
5. Keep Your Text Short and Scannable. You can't expect users to read the entire text in your email. They're simply going to scan it for various points that might interest them. So keep it to the point, concise and highlight important messages.

Monday, June 4, 2012

Are You Taking Advantage Of Social Media At Your Trade Show Display

Social media is everywhere and your company is probably using it, but are you using it right? The next time you exhibit with your tradeshow booths, consider using your Facebook, Twitter and Instagram accounts and even your blog in these unique ways to increase visibility and promote your business.
Increase Anticipation By Posting Photos Of Your Trade Show Labor Staff
If you have trade show labor staff provided by the venue, ask if you can take some photos during the installation process and post them on your accounts. If the trade show labor staff has their own Twitter, Instagram, Facebook or other social media accounts, tag them and compliment them on their hard work and dedication. This very simple act can increase anticipation and excitement for visitors, but it's also excellent advertising for your trade show labor company so chances are good that they'll jump at the opportunity. If you don't have a provided team putting your trade show display together, take photos of your own employees.
Entice People To Visit Your Display By Announcing Special Contests
Giveaways are an expected part of a trade show display, but that doesn't mean you need to stick with boring old pens, notepads or other common giveaways. Instead, use social media to make a big splash and give away something big to your followers. Invite guests to stop by your booth and give your employees a special code word to be entered to win a larger, more exciting prize. Common ones can be tablet computers, MP3 players and other electronic gadgets, but if you're short on funds, consider giving away a product or service from your own company. You won't have to worry about laying out a lot of cash for the prize and you might just gain a few new customers in the process!
Blog About The Event Before, During And After
If you're truly dedicated to social media, make sure you have a blog. Facebook, Twitter and Instagram are all excellent resources, but a blog is where your company can really shine. Give customers a sneak peek of any new products or services that you'll be debuting at your trade show display and designate one employee to take a break from meeting with customers during the event so they can write a quick blog post. Once you do get back to the office, take some time to write about the event's highlights, including stories about some of the customers you met. It's a given that some of your customers will be unable to attend the event and this gives them an excellent opportunity to feel like there were there too.
Many companies are worried that they need to be perfect in their social media accounts, but customers want to see your real side. Don't be afraid to interact with customers on your social media accounts and show a little personality! Developing relationships with customers can be easier than ever with social media, as long as you do it correctly!