Today where almost everyone is online, more and more business owners
are switching from traditional mediums of business advertising to online
means. From managing a website, to SEO and social networking, email
marketing is one of the best ways to introduce your products and
services to the online world.
A well planned email marketing
campaign can largely affect your business' visibility and global
recognition. And by following the right email marketing procedures, you
can start seeing the results once your target costumers receive your
emails. Email marketing also allows you to adapt to a constantly
changing business world which makes the competition for a wider client
base more cut-throat than ever before.
If you want to get the most
out of your online presence, you should invest more time and energy on
making sure that you get your email marketing strategy right.
1. Make sure to put obvious links on your email.
Remember that the main purpose of email marketing is to drive traffic
into your website. In order to achieve this, you need to include a lot
of working links in your email and make sure that they actually look
like links. You can also use a strong call to action to help attract
your users to click on the links.
2. Tell your subscribers of what to expect. It
is important to let your readers know what you plan on giving them and
how often. You need to provide enough information on your subscription
form so they can properly decide whether they want to be on your mailing
list or not.
3. Don't forget to send a welcome email. It's
advisable to remind your readers why they are receiving an email from
your company and take this opportunity to thank them for their loyalty.
You also need to reassure them that they can expect a lot of great
things from their subscription. You can start by giving away a special
offer or an exclusive content for new subscribers.
4. Make sure to include an easy to unsubscribe option in your email. Assuring
your readers that they can unsubscribe from your emails or newsletters
anytime they want is a good thing. You need to incorporate easy-to-find
links that will allow them to unsubscribe with minimal effort.
Otherwise,
when people get frustrated while figuring out how to remove their email
addresses from your list it is likely that your email will be flagged
as spam. This will affect your reputation and your future emails will
end up in the junk folder instead of in the inbox of your potential
clients.
5. Keep Your Text Short and Scannable.
You can't expect users to read the entire text in your email. They're
simply going to scan it for various points that might interest them. So
keep it to the point, concise and highlight important messages.
Tuesday, June 19, 2012
5 Tips For An Effective Email Marketing Campaign
9:44 PM
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